Cover Letter Dos and Don'ts

I was recently quoted in Jaime Heidel's article for Career-Intelligence.com on effective (and ineffective) cover letters. I often work with job seekers who feel they don't need to send a cover letter along with a resume submission - thinking it's unimportant can be a big mistake!  A cover letter shows the employer that you are really applying for this specific job at hand, and not just spamming your resume to any opening you can find.  A good cover letter is tailored to the opportunity and creates a consistent presentation in line with the statements your resume makes.  You may want to consider hiring someone to assist you with creating a master version of your cover letter and then it can be easier to modify it as different jobs come along.